HOT OFF THE PRESSES!!!!!
MAJESCO ENTERTAINMENT PARTNERS WITH ZUMBA FITNESS LLC TO BRING UPCOMING 'ZUMBA®' VIDEO GAMES TO MARKET
Revolutionary Dance Fitness-PartyTM Lets Players Party Off the Pounds
EDISON, N.J., August 11, 2009 - Get ready to ditch the workout and join the Zumba® movement! Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, and Zumba® Fitness LLC, today announced a partnership to bring the Zumba® fitness experience to video games. This one-of-a-kind exercise program pairs Latin rhythms with red-hot international dance steps so you can have a blast as you party your way into shape. The first Zumba® game will release holiday 2010.
"As the biggest trend in fitness right now, Zumba® has effectively transformed the way people workout," said Jesse Sutton, Chief Executive Officer, Majesco. "This dance-infused fitness party is the perfect complement to motion-based gaming and we're excited to offer players a totally new, and incredibly fun, means to achieve their personal fitness goals."
"Who says working out and having fun are mutually exclusive?" asks Alberto Perlman, Chief Executive Officer, Zumba Fitness. "We don't believe this and neither does Majesco, which is why this union will take exergaming to the next level."
Through invigorating, high calorie-burning fitness classes, Zumba® Fitness has helped melt the pounds and inches off more than five million Zumba-enthusiasts in more than 75 countries. This addictive fitness craze blends Latin and world rhythms with easy-to-follow dance moves to help fans successfully tone and sculpt the body while burning fat.
The first Zumba® game is expected to release next holiday.
Ditch the Workout...Join the Party!
What is a Zumba fitness class like? It's a very exciting dance party atmosphere full of Latin and international music. You'll forget you're working out with the sexy but simple moves to dance music like Cha Cha, Salsa, reggaeton, rumba and more. Best of all, you don't need any previous dance experience!
It's fun and effective, using interval training combining fast and slow rhythms for an effective aerobic workout while at the same time targetting your legs, abs, glutes and arms.
The workout is basically watch and follow. The moves are repeated often enough for you to catch on and they're not complicated. The routines are repeated week after week with additions every now and then to spice things up even more!
According to the Zumba website, "Zumba combines high energy and motivating music with unique moves and combinations that allow the Zumba participants to dance away their worries. It is based on the principle that a workout should be 'FUN AND EASY TO DO' in order for Zumba participants to stick to the Zumba fitness program to achieve long-term health benefits. Zumba is not only great for the body, but it is also great for the mind. It is a 'feel happy' workout."
Zumba is very infectious and is definitely the latest, most exciting fitness sensation! What a fun way to workout to lose weight or just become a healthier new you - you'll love the results. Be sure to bring your family and friends to be a part of the Zumba Fitness party! Check out the Zumba website here for more info: http://www.zumba.com/. Happy Zumba-ing :-)
Zumba with Heather: http://www.energiezumba.com
It's fun and effective, using interval training combining fast and slow rhythms for an effective aerobic workout while at the same time targetting your legs, abs, glutes and arms.
The workout is basically watch and follow. The moves are repeated often enough for you to catch on and they're not complicated. The routines are repeated week after week with additions every now and then to spice things up even more!
According to the Zumba website, "Zumba combines high energy and motivating music with unique moves and combinations that allow the Zumba participants to dance away their worries. It is based on the principle that a workout should be 'FUN AND EASY TO DO' in order for Zumba participants to stick to the Zumba fitness program to achieve long-term health benefits. Zumba is not only great for the body, but it is also great for the mind. It is a 'feel happy' workout."
Zumba is very infectious and is definitely the latest, most exciting fitness sensation! What a fun way to workout to lose weight or just become a healthier new you - you'll love the results. Be sure to bring your family and friends to be a part of the Zumba Fitness party! Check out the Zumba website here for more info: http://www.zumba.com/. Happy Zumba-ing :-)
Zumba with Heather: http://www.energiezumba.com
No comments:
Post a Comment